J.Lo (and kids) help launch Gucci’s new children’s wear range

Singer, actress, ambassador, and all round performing full time mother, Jennifer Lopez, has stepped back into the limelight with a serious agenda. 

Campaign images have been released of J.Lo and her adorable twins, Emme and Maximilian, on Malibu beach as part of Gucci’s  latest venture; a new children’s wear clothing line.

However, the agenda may not be so straight cut as it initially seems, as this is actually part of Gucci’s latest act to help children in Africa via UNICEF, with their announcement of donating $1 million to UNICEF’s ‘School for Africa initiative’.

And, as agreed Gucci have already donated the first $250,000 of the pledge in Lopez’s name – as she was already fully involved in the UNICEF initiative; hence the agreement for the campaign images. 

The collection is due in store in November and incorporates Gucci’s strong equestrian heritage with more casual pieces, and can be brought in two age ranges from 0-24 months and 2-8 years old.

Classic pieces that will be incorporated are listed as romper suits, vests, t-shirts, jumpers, leather goods, accessories and more. 

For more info log on to www.gucci.com

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