Daisy Lowe launches new swimwear line for Peacocks

Daisy Lowe at Biba

Image by jaimelondonboy via Flickr

Another year, another celebrity clothing launch, but this time there’s a twist. Instead of the usual clothing line, model and now designer Daisy Lowe, is set to launch her first ever collection with high street retailer Peacocks – oh, and the difference – it’s retro-inspired swimwear.

After the success of her mother’s (Pearl Lowe) five sell out collections for Peacocks this is almost certainly going to be an instant hit. And if Peacocks continue to give customers great designer styles via Daisy at low, low prices – which they are known for – then who am I to argue?

Prices are set to rise no higher than £18, and will be launched in selected Peacocks’ stores and online in May 2011, available in sizes eight to 16, and in cup sizes 32B to 36DD: bikini tops and briefs will be sold separately to allow customers to mix and match.

Daisy is set to model the range and whilst the publicity shots have not been released yet we do know that the 21-year old designer has taken inspiration from the French Riviera in the fifties, and celebrated the beautiful curves of Sophia Loren and the original pin-up queen, Bettie Page. Daisy’s four piece collection will also include a selection of flirty bikinis, swimsuits and sexy shorts, designed to flatter women of all shapes and sizes.

Pearl Lowe will continue her spring/summer 2011 vintage inspired tea dress collection which is due in stores from April.

Daisy has stated that “it was important from the start that my designs were accessible so my friends could afford them, which is why we’ve kept the collection under £18.  I’ve sought inspiration from the things I love, family holidays in Europe, iconic fifties pin ups and classic vintage shapes.  My mum is my style icon and it was great growing up and having access to her closet.  I’m so pleased I now have my own collection to wear and share with my friends instead of nagging my mum for hers.”

All we have to do now is get a beach body to match Daisy’s. Here’s dreaming…




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