With spring/summer collections getting ready to launch in stores and online very soon I was excited to see the new Fullcircle SS 11 campaign images which have just been released, with model-of-the-moment Eliza Cummings fronting them.
The 19-year old Portsmouth lass (who turns 20 next week) looks effortlessly fresh, cool and on-trend as she’s shot in sorbet and nude hues for next season. The Fullcircle collection comprises of a selection of prints, jersey and silk fabrics with an exceptionally cute peach shift dress with ‘sky-scraper’ beading. The soft jersey tailoring and printed dresses are reminiscent of Jonathan Saunders and Mary Katrantzou styles, but are sure to be a sell-out when they drop in-store and online mid February.
Cummings, who has only been modelling for just over 3 years, has already got a huge C.V. to her name. She has modelled for the likes of Lanvin for H&M, Juicy Couture and Topshop as well as designer brands such as Balenciaga, Marc Jacobs and Roland Mouret; and has been shot by all the top fashion photographers such as Steven Meisel, Nick Knight and even appeared on the covers of i-D, Dazed and Confused and 10 Magazine: so much, so young, but, it was initially Fullcircle who was one of Cummings first campaigns when she co-modelled the Fullcircle A/W ‘ 09 clothing range alongside male model Josh Beech.
She’ll definitely be one to watch in 2011.