Clarks launch first ever pop-up store

Clarks Originals campaign

Clarks Originals campaign

For the first time ever, Clarks Originals are launching their very own Pop Up store.

Hosted in their in Piccadilly store, London, they are due to open up a whole floor to this exciting event. 

The Pop Up store will sell classic men’s and women’s styles alongside limited edition collaborations for spring/summer 2011, including a collaboration with Millerain for men, and Laura Ashley for women – which I can imagine being worn by quirky celebs such as Fearne Cotton, Jessie J, Alexa Chung et al.

Clarks new campaign images are also set for a change as they feature models and musicians such as Cara Delevingne. A week of guerrilla activities will also ensue in-store including sets by Strummerville bands, who are showcased by The Strummerville Foundation, which was set up in memory of Joe Strummer to encourage new music through a range of initiatives, including an online showcase, campfire sessions at music festivals, including Glastonbury, mentoring and providing rehearsal space; all kicking off on February 15.

Clarks Pop Up store will be open from 7th – 20th February. So get your shoes on and stroll on down…

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