For the first time ever, Clarks Originals are launching their very own Pop Up store.
Hosted in their in Piccadilly store, London, they are due to open up a whole floor to this exciting event.
The Pop Up store will sell classic men’s and women’s styles alongside limited edition collaborations for spring/summer 2011, including a collaboration with Millerain for men, and Laura Ashley for women – which I can imagine being worn by quirky celebs such as Fearne Cotton, Jessie J, Alexa Chung et al.
Clarks new campaign images are also set for a change as they feature models and musicians such as Cara Delevingne. A week of guerrilla activities will also ensue in-store including sets by Strummerville bands, who are showcased by The Strummerville Foundation, which was set up in memory of Joe Strummer to encourage new music through a range of initiatives, including an online showcase, campfire sessions at music festivals, including Glastonbury, mentoring and providing rehearsal space; all kicking off on February 15.
Clarks Pop Up store will be open from 7th – 20th February. So get your shoes on and stroll on down…