Katy Perry announced as New Face of ghd

World-renowned singer and experimental pop starlet Katy Perry has just been named as the New Face of ghd hair care in a global partnership with the brand.

Synonymous with ‘Good Hair Days’ and fabulous day-to-eveing hair, ghd have been creating iconic styles that have inspired catwalk shows and beyond for over nearly a decade now, so it seems extremely fitting that ghd introduces the new Iconic Eras of Style limited edition collection, capturing the essence of these by gone trends, whilst adding a funky new 2011 twist.

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The collection brings a modern-day slant on a series of fabulous fashion decades, making 50’s Glamour, 70’s Boho Chic and 80’s New Wave must haves for 2011. With an era to suit all, dedicated followers of fashion can recreate their favourite catwalk looks as seen in the Spring/Summer 2011 shows – a glamorous beauty wave, loose wave or bouncy curls. Each limited edition set contains the ghd Gold Classic styler, a stunning bag, and an exclusive get-the-look book showing you how to recreate these iconic styles at home,  all presented in a striking gift set.

Working in close collaboration with Perry, the association will kick off this month with an exciting new multimedia global brand campaign recently shot by world renowned photographer David LaChapelle.

”Katy is the epitome of modern fashion and styling.  Her unique, ever-changing looks are the envy of style devotees around the world.  Katy completely embodies ghd’s spirit of female transformation and empowerment, as she is recognised as a cutting edge style icon unafraid to push fashion and beauty boundaries.  Sassy, stylish and sexy, Katy is the perfect partner for ghd,” says Paul Stoneham, Chief Executive Officer, ghd.

Perry added; “I’m so excited to be working with ghd, especially using their tools on my California Dreams Tour to get me stage ready. ghd products have a reputation of being the best products in the biz, and I like being associated with that. I’m very excited to reveal the styles I did with legendary David LaChapelle in the upcoming ghd campaign. Keep your eyes peeled for it!”

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