H&M launches its first ever concession in Selfridges

Not content with their monster fashion collaborations last year (think Lagerfeld, Lanvin et al), high street hot store H&M are now taking over the world (of fashion) by adding a brand new concession store in Selfridges, London.

A model wears clothing from the H&M spring/summer 2011 collection

A model wears clothing from the H&M spring/summer 2011 collection

The Swedish chain are launching their first ever concession in store in August and shall be located on the first floor of swanky Selfridges department store on Oxford Street, W1.

Featured within the ‘Spirit’ area of the floor – which also includes Topshop, All Saints and Oasis, amongst others – their first set of stock will initially consist of high summer fashion.

H&M currently has 187 stores alone in the U.K. and also sell online at www.hm.com

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