Rihanna new face of Emporio Armani ad campaign

The singer Rihanna in AMA'S red carpet

Image via Wikipedia

Pop sensation Rihanna may have lit up the stage (literally) on her latest LOUD tour, but it now seems when the tour comes to a close in a matter of months the singer will be posted on billboards across the world as the exciting new style icon for Emporio Armani.

Riri is set to model jeans and underwear showing off her famous curves in Armani’s autumn/winter 2011 collections.

The Grammy-award winning star won’t be the first though, as she will follow in a long line of sexy A-list stars to front the campaign, taking over from actress Megan Fox and also carrying on the scantily clad demure poses of David and Victoria Beckham, which was then passed onto Cristiano Ronaldo and more recently tennis champion Rafael Nadal.

Images have already been shot in New York by Steven Klein – who has previously shot erotic voyeuristic images of Brad Pitt and Angelina Jolie for Dolce & Gabbana.

Be sure to watch out for the images come September…

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