Halston Heritage: new CEO announced

Sarah Jessica Parker at the 2009 Tribeca Film ...

Image via Wikipedia

Less than a fortnight after it was noted that Sarah Jessica Parker, Harvey Weinstein (backer) and designer Marios Schwab were to leave the iconic revamped 70s brand Halston it seems there is a new development; a new CEO is announced.

Ben Malka, president of BCBG Max Azria since 2001, is now their new head honcho with a statement being released to confirm his role.

Under Malka’s control over the past decade BCBG Max Azria has been built up into a household name with a clever global expansion in the brand creating 20 clothing lines under its belt; including Herve Leger (in 2007) whom they brought in. Leger led to a frenzy of celebrities including Beyonce and J-Lo adorning their gowns and parading the iconic figure hugging dresses which were re-sold, and replicated by every high street chain, thousands over. With over 550 shops worldwide BCBG Maz Azria is a big brand to compete against now, but if anyone can do it then Malka can…

 

 

 

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