Football and soccer legend, and now father of four, David Beckham has just announced that he will be launching a clothing line with Swedish high street chain H&M.
Beckham’s new collection will be named Beckham’s Bodywear, being sold in over 1,800 stores worldwide. It is not sure what designs will be included but as Beckham has been the pin-up for Armani underwear before we are sure that this may contribute somewhat to his new collection.
In the past H&M have collaborated with such greats as Karl Lagerfeld, Lanvin and Madonna, however, Beckham’s designs are not set to be a one-off collaboration noting that his new collection will be the start of a very long partnership with the company, adding new products every season.
Beckham has stated that, “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
Beckham’s Bodywear Collection is expected to launch in H&M stores on Valentine’s Day 2012: I think an obvious choice as a great present for your loved one…