Causing a fashion frenzy front row at Jaeger London’s spring/summer 2012 show was reality actress and model Olivia Palermo. Sat alongside her was fashion ambassador/model Laura Bailey, singer Pixie Lott and fashion stylist Brix Smith Start whom all hushed quickly as the show lights went down.
For next season Stuart Stockdale, Design Director at Jaeger, had incorporated a very ladylike collection reminiscent of the 1960/70s, adding wide brim flat hats, smart tailored suits, blouses and dresses, all with triangle cut-out detailing in monochrome and navy tones.
It was followed by mustard and bright red/blue/yellow stripes on cute nipped in dresses, tops and shorts alongside fun accessories such as oversized sunglasses, block heel shoes in sunset orange and oversized handbags, which looked like it could double up for the beach.
Stockdale also brought in soft caramel hues that was again used to complement culottes, a-line skirts and jackets, but before this showed pastel mint, baby pink, saffron yellow and coral pink clothing in the shape of matching suits, pinafore dresses shorts and bib collared shirts.
It seems the Jaeger London collection for next summer is for a woman who knows her own style and albeit may sometimes be conservative and contemporary with layered lace and structured pieces, always has a few ‘fun’ things tucked away in her wardrobe.
But it was of course Miss Palermo who stole the show, as the paparazzi had saved the last shot for her – and what good promotion it was for the brand, as she adorned a Boutique by Jaeger spot blouse and accessoried with a Jaeger London catwalk satin clutch, stopping (fashion) traffic on the way out…