H&M must be ready with all hands on deck as not only are their doors about to open tomorrow morning to crowds of fans (most of them who are probably queuing now outside the store) waiting to purchase the latest collaboration with the Italian design house Versace, they have also cleverly designed an even more exclusive capsule collection which will be sold solely in their Selfridges store from next week.
Guest curated by Sophia Neophitou- Apostolou, Editor in Chief of 10 magazine, the minimalist collection hosts an array of silhouette inspired pieces which include a cream leather panel dress, a black leather pencil skirt, cream belted coat and accessories such as a snakeskin print cuff bracelet and bag and a modern court shoe with a snake heel.
Sophia Neophitou-Apostolou has noted that: “the pieces that I have selected for H&M Selfridges focus on staples that have a classic, modern, minimalist feel, strong architectural shapes and really simple clothes to build a wardrobe that doesn’t wear you. I have kept the colours very simple, black, white and cream with some hints of snake, gold and brown for the accessories.
“My favourite pieces are the cream wool coat with gold belt detail, black leather pencil skirt, the black clutch and the great pair of heels with snake-skin detailing.”
The colour palette for this ladies wear collection is black, white and cream and fabrics include silk, wool and leather which is perfect for a contemporary wardrobe that can be styled for both day and evening wear.
The collection is available in H&M Selfridges from 24th November 2011.