label.m collaborates with Vodafone at London Fashion Weekend

For industry insiders whom are lucky enough to attend London Fashion Week we all know that the TONI&GUY blow dry bar is our safe haven to detangle any stressful situation or prepare us for a hard day ahead when working on 0 hours sleep due to writing, uploading and editing posts, videos and catwalk images.

However, now the clever people at label.m (who are also heavily on-hand during LFW) have twigged on and are planning to bring you the best hair care experience during London Fashion Weekend (23-26 February 2012). Set in Somerset House and to help celebrate their 16th season as a backstage session favourite, award winning haircare brand label.m is not only being exclusively stocked at the Vodafone London Fashion Weekend on-site TONI&GUY salon but is also bringing you a brand new Makeover Bar which offers advice, tips, dry styling and hair revamps from TONI&GUY’s professional styling team. Alongside this there will also be a retail area which will be dedicated to helping clients’ achieve iconic fashion looks as well as receiving a personal product recommendation.

There are three main iconic styles to choose from which include the Sweep, the Fishtail Plait and the Top Knot. Alongside expert advice label.m will also be offering all guests an exclusive 30% discount and a free prescripted product for all customers. This is also the first time also that label.m will be showcasing their brand new luxururious Therapy Age-Defying collection which is specifically designed to help restore hair back to its most healthiest state.

For more information or to book tickets and see prices for the pop-up salon please visit

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