Our fav high street / designer collaborator is back with a bang and this time its the turn of super-genius French designer Isabel Marant.
The Parisian designer’s appointment was announced earlier today and is set to bring a mix of her urban boho and chic rock ‘n’ roll attitude to a brand new range for H&M.
The collection won’t be available until the 14th November (sucre bleu!) but will be based in over 250 stores worldwide and sold online so we can all (hopefully) get a piece of this genuine French range. Inspired by her signature style Marant will apparently be creating a collection of clothing and accessories for both women and teenagers as well as (for the very first time) a collection for men!
Marant herself has also commented that: “I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality”.
For more info visit www.hm.com