Lady Gaga announced as new face of Versace Spring Summer 2014 campaign

Bearing a striking resemblance to Donatella Versace herself, Lady Gaga has just been announced as the new face of Versace’s spring/summer 2014 campaign. Image

Shot by renowned photographer duo Mert Alas & Marcus Piggott, Gaga looks stunning as she casually lays across a luxurious backdrop in a set of stunning designs by the Italian fashion house. Stripping back to bare self Gaga appears with minimal make up aside from a tangerine matte lipstick and lightly dusted eye make up.

The multi-platinum selling singer is shot wearing a risqué violet bandage style dress from the forthcoming collection which is adorned with signature Versace clasps and neckpiece with matching jewels.

Image

In the second shot Gaga opts for a more demure looks sporting a metallic black dress with black Palazzo handbag (brand new for SS14) and strappy sandals; all cleverly shot under dramatic lighting.

Donatella and Gaga have of course remained friends since the performer borrowed archived Versace pieces to dress in for her video Edge of Glory, and has most recently titled a track on her new Artpop album Donatella – after the designer herself.

Speaking about the new collaboration Donatella commented: “I am honoured that my friend Lady Gaga is the face of our new Versace campaign. I wanted to capture her true beauty and spirit in images that are elegant and alluring. She is like family to me, the embodiment of the Versace DNA.”

And the brand clearly has done that. I can’t wait to see the next instalment of images….

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