Pixie Lott has been stirring up a storm on the dance floor this year with partner Trent Whiddon as part of Strictly Come Dancing, but it’s the fabulous charity inspired fashion and single that has shifted all the attention as the singer teams up with Matalan to promote a string of Alphabet scarves for AW14.
Pictured above in her classic grey monogrammed accessory, the All About Tonight starlet was snapped wearing one of Matalan’s new charity scarves to help raise money and awareness for Alder Hey Children’s Charity. However, Pixie’s not the only famous personality who has been seen rocking their very own personalised accessory. Global stars such as Britney Spears, Kylie Minogue, Wayne Rooney, Jessie J, Sarah Jessica Parker, Abbey Clancy, Nicola Roberts and Tinie Tempah have all been spotted modelling their very own personalised Alphabet scarves in aid of the children’s hospital alongside a string of well known patrons, ambassadors and patients.
The scarves – which can be purchased in seven different colour ways ranging from A-Z – are now available to purchase both in store and online for just £10 (£5 for children’s versions) and showcase a collegiate style appliqué letter on each one; perfect for gifting loved ones this Christmas. All profits are set to go towards a brand new state–of–the–art children’s hospital, education and research centre ‘Alder Hey in the Park’ which is planned to open in 2015.
To coincide with the launch Pixie has also recorded her own version of the iconic 1986 number one, ‘Caravan of Love’, which has been released as her Christmas single and features on her new album ‘Platinum Pixie’ – with a percentage of proceeds from each single going straight to Alder Hey Children’s Charity. Speaking about the venture Pixie commented that “I am really honoured to be involved with, and supporting, Alder Hey’s Alphabet Scarves campaign. It’s a fantastic initiative and will raise much needed funds for the children’s hospital.”
So, what better way to give this Xmas than by following suit, looking stylish and supporting a good cause.
For more information or to shop online visit www.Matalan.co.uk.